new music video spotlights Ipswich, and its people
Singer-songwriter Ed Sheeran found a love for the North Shore town that was prominently featured in his newest music video, “Old Phone.”
Ed Sheeran performed in Ipswich while in town to film a music video for his song “Old Phone.” Una Whyte
By Emilia Wisniewski
May 9, 2025 | 11:56 AM
Singer-songwriter Ed Sheeran found a love for a North Shore town that was prominently featured in his newest music video, “Old Phone.”
The Grammy award-winning artist visited Ipswich in late March to perform at a one-day pop-up bar that he built and named after his new song, which will be featured on his eighth studio album “Play.”
The concept of the song, which Sheeran explains at the start of the video, “is all about finding my old phone. I was finding text messages from people that aren’t even here anymore and reading conversations with people that I wish I could have conversations with now.”
The music video features original footage from Sheeran’s team during his trip to Massachusetts, as well as clips from WBZ News and WCVB. Sheeran performed the song to a large crowd on an Ipswich road and inside his temporary pub, built behind EBSCO Hall.
Entry into the pub required fans to find old messages or videos that had special significance to them and send them to a text line set up by Sheeran. Some stories were shared in the “Old Phone” music video.
One woman shared a video of her two daughters playing in the driveway in front of their home.
“They are two of five. These two are on this side of heaven and the other three are on the other side,” the mother said in the video. “They were just goofing off and just being sisters.”